Spirit Halloween Rebrand

For this project, I reimagined the visual brand language of Spirit Halloween. The goal was to modernize its identity while keeping the playful, spooky energy that resonates with seasonal shoppers. I created a new logo system and developed a set of branded components—including apparel, promotional products, and digital assets—that establish a cohesive look across both physical and online experiences. The design direction blends bold typography, whimsical Halloween iconography, and a balance of spooky and stylish elements, appealing to Spirit Halloween’s core audience of families, costume enthusiasts, and seasonal décor lovers.